Online marketing can be daunting and overwhelming at the beginning. But having an effective internet marketing strategy will keep your law firm competitive and thriving. Start with these ideas to get more business coming your way.
Have a Strong Website in Your Law Firm Marketing Strategy
The base of most internet marketing campaigns is the website. It provides basic information about your firm and reflects your firm’s practices and values. You want a website that’s easy to navigate and read. Even more importantly, it should be easy for your clients to contact you.
Use your website to offer information and answer common legal questions for your area of practice. This helps you build a reputation as an authority and expert in your field.
Utilize SEO to Get Found
It won’t matter how great your website is if no one can find it. Knowing how to use SEO () is essential to effectively marketing a law firm.
Using SEO properly will rank your website higher in search results. So, when a potential client searches online, they are more likely to find your site.
Search engines like Google and Bing rate a site based on their content – both the quantity and quality. The more high-quality content you provide, the more likely you will rank higher in web searches.
Connect with Content Marketing
Consistently publish unique, quality content to connect with your current and potential clients. Show yourself as an authority, and people are more likely to trust you with their legal issues.
You can do this through blog articles and FAQ sections on your site. Or, share your expertise with Q&A sessions on podcasts, videos, and webinars.
Social Media Enhances Internet Marketing for Law Firms
Almost everyone is online and using social media these days. So, use that as a tool to support your firm’s image. Use social media to direct them to your website or promote your content. Engage with clients and followers by sharing information through posts, direct messaging, live streaming, and commenting.
Employ Email Marketing Campaigns to Connect With Clients
One of the most effective tools in astrategy is having a monthly email marketing campaign. Use your email to stay in touch with your current clients and connect with new ones.
Email your subscribers each month about information relevant to the type of law you practice. For example, if you’re a personal injury lawyer, share safety and accident prevention tips.
If you’re a bankruptcy law firm, share ideas on budgeting and financial growth. Doing this will keep you fresh in your clients’ minds and give them an easy way to refer you to others – all they need to do is forward your email!
Focus Your Digital Marketing on Quality
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